Who we are and what we do
We are golf course superintendents and greenkeepers. We understand the challenges and what it takes to maintain a great golf course. Everything we have developed gets tested on the golf course, in real-life situations, over and over again, and we work with some of the most advanced laboratories in the world to develop the best and most effective solutions to everyday challenges.
Capillary Concrete™ bunkers were first installed in 2010 in Scandinavia in a very tough climate with severe winter ground freezing conditions. The product was invented and developed by Founder Martin Sternberg, CGCS, as a means of finally resolving all bunker problems in even the most severe golf course locations. Today, thousands of bunkers have been built or renovated with Capillary Concrete all across the world, from Australia, Japan, Africa to the USA and Europe. Capillary Concrete is available throughout the world, in every major golf market through local distributors.
Capillary Concrete is an international company and is owned in part by Martin Sternberg and Annika Sörenstam, among others. The Board of Directors is made up of some very experienced turf professionals, including Stig Persson, former Chairman of the Swedish Greenkeepers Association, FEGGA (European Greenkeepers Assoc.); and Martin Sternberg, CGCS. We also are fortunate to have a very competent administrative team in offices in Celebration, Florida.
CEO & Founder
Martin Sternberg is the chief innovator and entrepreneur behind Capillary Concrete. He brings decades of experience with the game of golf and in golf course management and construction to bear in guiding the development of Capillary Concrete’s products. He is a Certified Golf Course Superintendent (CGCA) with the Golf Course Superintendents Association of America (GCSAA), became a pro and member of the PGA at 19 years old, and was one of only six players selected by the Swedish Golf Federation in 1987 for specialized training in the Swedish Military Golf Team. He also studied golf course operations management at the San Diego Golf Academy
Martin has built or renovated more than 25 golf courses across the world, including Hills Golf Club, designed by Arthur Hills and Steve Forrest and the Oslo Golf Club, which today is Scandinavia’s most technically advanced golf course. Committed to finding new and better solutions to golf course problems throughout his career, Martin installed the first Penn A4 greens in Scandinavia after working with Dr. Duich at Penn State University. Martin developed Capillary ConcreteTM after many years of research and testing with support from investment firm Almi Innovationsbron. Martin absolutely loves the game of golf – both the strategy of the game and how it is affected by the golf course and nature. He comes from a long line of golf geeks and entrepreneurs and lives in Sweden and the US with his wife and daughters.
Chairman of the Board
Stig lives in Höllviken and is educated in agriculture and golf course and club management. Stig has participated in the planning and implementation of training for golf course staff / officers. He actively worked as a lecturer at various training courses and conferences for just about all categories in the golf business. Stig has also been active in international cooperation with the green keeper organizations, as well as a volunteer at the British Open, raking bunkers, for more than 20 years. Stig is currently Chairman of the Board for Capillary Concrete AB.
Annika is the greatest female golfer of her generation, and often regarded as the best of all time. During her 15-year Hall of Fame career, she rewrote the LPGA and Ladies European Tour (LET) record books, won countless awards, and changed the way women’s golf was played, viewed and covered. She amassed 89 worldwide victories, including 72 on the LPGA, 10 of which are Major Championships. Her record-breaking achievements include eight Rolex Player of the Year awards, six Vare Trophies (recognizing the year’s lowest scoring average, including one for the lowest ever recorded, 68,6969 in 2004), and is the only female to break 60 in an official event. This feat earned her the nickname, “Ms. 59.”
Annika stepped away from competitive golf at the end of the 2008 season to further establish the ANNIKA brand of businesses, including ANNIKA Course Design. Throughout her many successes on and off the course, Annika remains determined to bring women’s golf and sports to the mainstream.
Ronald lives in Hönö, Sweden and has extensive experience in leadership and entrepreneurship from both proprietary and external companies and associations. Ronald started early in his business career in parallel with studies in IT and accounting. He started his first company (IT) in 1977, of which he is the CEO and owner for 32 years.Ronald’s has experience in marketing and business operations with personnel. He acted mainly in the Scandinavian market but also has great experience in Asia, Japan, and Europe. Ronald’s work also consists of partly owned companies and board work, not just with Capillary Concrete AB, but within the hospitality industry for the Gothenburg archipelago.
Max started working with Martin at the age of 14 at Torrekulla Golf Club in Gothenburg, and has many years of experience in golf course maintenance and bunker renovations. He holds a Bachelor Degree in Business and Economics with specialization in Accounting and Finance from the Stockholm School of Economics. Moreover, Max has working experience from a wide range of industries, including analyst positions at an investment bank, a management consulting firm and at Investor AB, Sweden’s largest investment company. Before going back to do a Master’s Degree, Max now works for half a year with the corporate strategy and business development team at Molnlycke Healthcare, one of Investor’s holding companies. Max has been a part of the Capillary Concrete journey from the very beginning, but has worked more extensively with the company since 2016 with several strategic projects. Max grew up in Gothenburg and currently lives in Stockholm, Sweden.
Per Kjellander is managing director of Egmont Publishing in Sweden and Eastern Europe. Before Per joined Egmont, he was the managing director of Wennergren & Williams Information Service (1999-2004), and previously held various positions on the Modern Times Group (1996-1999), including as business development manager at Viasat and sales manager at ZTV. Per is also chairman of four of Egmont’s jointly owned companies. Per has a bachelor in Economics from Uppsala University and has also completed executive education at London Business School and the Institute of Management (IFL). He lives in Saltsjöbaden, outside of Stockholm.
Business Controller, Europe
Bo has worked in the education, production, transportation, IT and service sectors. He has held many roles, such as warehouse worker, driver, admin, HR manager, controller, CFO, CEO and board member. All of these different roles have given Bo a solid background with great experience. Bo is a cheerful person, open and easy to create and maintain a relationship with. He is clear in his communication and focused with a proactive outlook. He is responsible for the administration, logistics and finances of Capillary Concrete AB. He lives in Gothenburg, Sweden with his oldest son.
Travis has more than 15 years experience in the golf industry as general manager and head golf professional at clubs in Georgia and Florida. He has consulted for more than 25 golf courses within the Southeast region regarding daily operations and operational risk and was formerly the CEO of a Fortune 1000 company in New York City. Travis played professional golf on the PGA as well as mini-tours. He lives in Orlando, Florida and has a daughter who is a nationally ranked junior golfer.
Business Controller, American Continent
Brad brings almost 20 years of experience in the world of accounting and finance from both public accounting and the private sector to our team, which he joined in the fall of 2017. Brad provides direct support and oversight in North America for accounting and finance, budgeting & forecasting, Human Resources, risk management and various other strategic initiatives. Brad holds a Bachelor of Business Administration with a focus in Accounting from Western Michigan University, a Master of Science in Management and an MBA with a focus in Finance, both from Walsh College. Brad currently resides in Florida near our North American office with his wife and four children. He enjoys spending his free time with family and friends, visiting Disney, entertaining, grilling, watching movies and exploring new technologies.
Hunter joined the Capillary Concrete Team in July of 2016 and is responsible for the inside sales, trade show coordination and social media activities involved with Capillary Concrete. After college Hunter began working in the golf industry at Southern Dunes Golf and Country Club in Haines City, Florida as an Assistant Golf Professional. He then had the opportunity to work for David Leadbetter at his World Headquarters in Orlando, Florida as the Academy Coordinator. Hunter graduated from the University of Central Florida with a Bachelor of Science in Business Administration degree with a concentration in Finance.
Sales & Installation Manager, Southeast U.S.
Bill graduated from Abraham Baldwin Agricultural College (ABAC) in 1996 and started his career at Arnold Palmer’s Bay Hill Club and Lodge where he spent five years as a foreman. An opportunity came along to be an assistant superintendent and to manage the construction and grow-in at North Shore Golf Club in Orlando, Florida and Bill took it. Bill then moved on to become a superintendent at Highlands Reserve, also in Florida, and a few other superintendent jobs along the way before joining the Capillary Concrete team in January of 2018. Born and raised in Florida, Bill developed a love for golf due to his father’s involvement in the Citrus Open, which is now known as the Arnold Palmer Invitational. In his spare time, Bill enjoys snow skiing as well as hiking in the Western Carolina mountains. He is an avid Florida Gators fan and enjoys spending time on the water or by the pool with family and friends.
European Sales Manager
Kneale Diamond is our European Sales Manager and is based in the UK. Kneale started out in the golf industry as a greenskeeper at Ramsey Golf Club in the Isle of Man at the age of 15 and spent over 16 years in the industry working at The London Golf Club and Marriott Hanbury Manor Golf & Country Club where he was Course & Estates manager. After he left the greenskeeping industry he worked in the Irrigation industry for over 13 years where he supported golf clubs and sports facilities all over Europe and he is currently a qualified irrigation auditor and has vast experience of the golf industry. Kneale supports our European distributor network with his product expertise and experience.